Almost 95% Of Leads are Not Effectively Pursued by Sales
Lead generation is one of the most important aspects of a company's marketing program, but if leads are generated in a haphazard fashion, then it doesn't do anyone any good. By following the action...
View Article5 Tips to Better Lead Generation
Lead generation is the Rodney Dangerfield of the corporate world. It gets no respect. One of the least desirable jobs in any organization, few people actually want to make outbound prospecting calls....
View ArticleWhy Your Sales Force Needs Fewer Leads
Yes, you read the title correctly. Sales reps don’t need more leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. The post Why Your Sales Force Needs Fewer Leads...
View ArticleThree Things to Think About Before You Re-Do Your Landing Page
You’ve labored through the keyword research. You’ve written strategic ad copy. You’ve built your campaigns. Launched them, and now you’re monitoring. Quality scores are good. Clicks are good. But you...
View ArticleTop 5 Ways To Measure Your Online Campaign
Unlike marketers before us, there are now a multitude of tools at our disposal to help us determine the effectiveness of our campaigns. Using multiple metrics can give you a more holistic view of your...
View Article19 Insanely Simple Landing Page Tricks You Can Use to Convert More Customers
Leads are the fuel that keep most businesses running. Without new leads there are no new customers, and without new customers your revenue eventually dries up. So the bottom line is that leads are...
View ArticleHow to Use a Negative Conversion Strategy to Steal Your Competitor's Business
If you’ve been hanging around the 60 Second Marketer for any length of time you know that we’re a reasonably nice group of people. So when I wrote the headline about “stealing your competitor’s...
View ArticleLead Generation on LinkedIn [INFOGRAPHIC]
One of the biggest questions in social media marketing is: “how do I actually make money from this?” B2B marketing is especially tough on social media, but that doesn’t mean it’s impossible. This...
View Article31 Clever Marketing Tips to Generate More Leads
Need more leads? Of course you do! A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops...
View ArticleThe Single Most Important Thing Every B2B Marketer Should Know About Content...
The chances are, you’ve read a lot about content marketing on the 60 Second Marketer and other blogs. You’ve heard that it’s an effective way to build awareness for your business and/or position...
View ArticleHow to Build a High-Converting Lead Generation Form
Fact: people don’t like online forms (gasp!). And it’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer getting what he or she really...
View Article19 Insanely Simple Landing Page Tricks You Can Use to Convert More Customers
Leads are the fuel that keep most businesses running. Without new leads there are no new customers, and without new customers your revenue eventually dries up. So the bottom line is that leads are...
View ArticleLead Generation on LinkedIn [INFOGRAPHIC]
One of the biggest questions in social media marketing is: “how do I actually make money from this?” B2B marketing is especially tough on social media, but that doesn’t mean it’s impossible. This...
View Article31 Clever Marketing Tips to Generate More Leads
Need more leads? Of course you do! A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops...
View ArticleThe Single Most Important Thing Every B2B Marketer Should Know About Content...
The chances are, you’ve read a lot about content marketing on the 60 Second Marketer and other blogs. You’ve heard that it’s an effective way to build awareness for your business and/or position...
View ArticleHow to Build a High-Converting Lead Generation Form
Fact: people don’t like online forms (gasp!). And it’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer getting what he or she really...
View Article13 Real Estate Business Marketing Strategies
What are marketing strategies in real estate? They are innovative and smart real estate marketing techniques to gain a competitive edge, generate leads, and convert them into potential clients. Over...
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